Marquee at Block 37
Downtown Chicago is adding residents faster than any other urban core in America, according to U.S. Census Bureau data. “By 2020…Chicago is likely to be a nest of center-city affluence unequaled in size…by anyplace in America,” according Alan Ehrenhalt, author of The Great Inversion and the Future of the American City. Developed by CIM, Marquee at Block 37 is central to that vision, and this brand identity places Chicago and the Marquee on center stage.
- industry real estate
- service Naming + brand design + integrated marketing
color palette
primary color
pms 137C
c0 / m42 / y100 / k0
r250 / g62 / b27
secondary color
pms 165C
c0 / m74 / y98 / k0
r242 / g103 / b36
tertiary color
pms 418C
c58 / m49 / y58 / k23
r102 / g102 / b93
font