Marquee at Block 37

Downtown Chicago is adding residents faster than any other urban core in America, according to U.S. Census Bureau data. “By 2020…Chicago is likely to be a nest of center-city affluence unequaled in size…by anyplace in America,” according Alan Ehrenhalt, author of The Great Inversion and the Future of the American City. Developed by CIM, Marquee at Block 37 is central to that vision, and this brand identity places Chicago and the Marquee on center stage.

  • industry real estate
  • service Naming + brand design + integrated marketing
color palette
primary color

pms 137C

c0 / m42 / y100 / k0

r250 / g62 / b27

secondary color

pms 165C

c0 / m74 / y98 / k0

r242 / g103 / b36

tertiary color

pms 418C

c58 / m49 / y58 / k23

r102 / g102 / b93