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02.16.18 // peter zafp // branding // design // design thinking // real estate // social media // Uncategorized

All apartments have width and height. We add another dimension: Depth.

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01.17.17 // Fogpilot // branding // real estate

How Defining Luxury Is Crucial to Competing in Today’s Crowded High-End Real Estate Marketplace

What does luxury mean? We use the word to define the finest materials, products, and...

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01.17.17 // Fogpilot // real estate

When luxury is standard, how do you become exceptional?

Every person has a different definition of luxury. While stainless steel appliances, European faucets and...

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01.17.17 // Fogpilot // design thinking // real estate

Why your value proposition is the foundation to your development

For the past several years luxury multifamily apartment and condo developers have experienced phenomenal returns...

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04.03.17 // Fogpilot // branding // real estate

The four crucial elements to every successful multifamily development brand

Creating a brand is a lot like developing a building. While a sexy rendering is...

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All apartments have width and height. We add another dimension: Depth.

Enjoy a copy "How to Differentiate a Square Foot," and add something remarkable to your next project.