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The four crucial elements to every successful multifamily development brand

Creating a brand is a lot like developing a building. While a sexy rendering is what gets everyone excited, it means nothing without a strong foundation. Similarly, when it comes to branding it makes no sense to jump right into print ads, brochure and website mockups without developing your core foundational elements. That would be like starting work on the 30th floor before you’ve built the first.

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How Defining Luxury Is Crucial to Competing in Today’s Crowded High-End Real Estate Marketplace

What does luxury mean? We use the word to define the finest materials, products, and...

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When luxury is standard, how do you become exceptional?

Every person has a different definition of luxury. While stainless steel appliances, European faucets and...

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Why your value proposition is the foundation to your development

For the past several years luxury multifamily apartment and condo developers have experienced phenomenal returns...

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